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The choice of a New York City venue likely enabled the play's creators to experiment with the use of theatrical space in a way that venues from earlier productions could not.
Audience members likely find the experience of the play disappointing because they generally cannot make their way through the entire venue.
The production's dependence on a particular performance environment would likely make it difficult to reproduce exactly in a different theatrical space.
Audience members who navigate the space according to a recommended itinerary will likely have a better grasp of the play's narrative than audience members who depart from that itinerary.