In their book Smart Pricing, Jagmohan Raju and Z. John Zhang consider musicians' use of the nontraditional "pay as you wish" pricing model. This model generally offers listeners the choice to pay more or less than a suggested price for a song or album--or even to pay nothing at all. As the authors note, that's the option most listeners chose for an album by the band Harvey Danger. Only about 1% opted to pay for the album, resulting in earnings below the band's expectations. But the authors also discuss musician Jane Siberry, who saw significant earnings from her "pay as you wish" online music store as a result of many listeners choosing to pay more than the store's suggested prices. Hence, the "pay as you wish" model may _________
Which choice most logically completes the text?
Difficulty: Easy
Sponsored Ads