Time Participants Spent Reading about Five London Museums | |||
---|---|---|---|
Museum Name | Ranking | Percentage of total time spent reading about the museum by participants provided with ranking | Percentage of total time spent reading about the museum by participants not provided withranking |
British Museum | 1 | 36 | 18 |
National Gallery | 2 | 21 | 20 |
Natural History Museum | 3 | 13 | 22 |
Tate Modern | 4 | 16 | 17 |
Victoria and Albert Museum | 5 | 14 | 23 |
Researchers recently experimented to understand how we use rankings to make decisions. They created a fictitious travel website describing five museums in London. Then, they invited two groups of participants, who had never visited the museums, to review the site and select the museum they would be most likely to visit. Meanwhile, the researchers tracked the amount of time each participant spent reading about each museum. For one group, the website ranked each museum, titling the page “The Top 5 Museums in London.” For the other group, the museums and their descriptions were not ranked. The researchers concluded that when reviewing ranked lists, we tend to focus on the top-ranked option.
Which choice best describes data in the table that supports the researchers' conclusion?
Difficulty: Easy
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